ESOMAR Insights Festival Africa Panel
WillFran Consulting was invited as one of three African Panel speakers at the ESOMAR (European Society of Market Researchers) Insights Festival in September.
Principal Consultant Ms. Jumoke Adegbonmire shared insights on the Covid-19 KAPs of Nigerians online market research survey we conducted, and the future of Africa’s business environment.
The panelists discuss why market research companies are needed in Africa for businesses to adapt to the new normal.
Click to watch the programme The State of the World According to Insights (A Focus on Africa)