At the heart of what we do is market research and social research via online surveys in Nigeria. We combine advanced survey sampling with fast processing data analytics to provide the most accurate data on consumer insights- as well as gain knowledge about the social world through research.

Our innovative data-driven approach to opinion polls relies on targeted sampling method to ensure the respondents are a regionally representative sample. Here we focus on the quality of the sample rather than the quantity. So whether you want a nationwide sample or a specific sub-set, you will get the most accurate and reliable data.

Once the responses from a survey are gathered, our data analytics team clean the data and use statistical tools to transform complex information into simple analysis. The results are weighted using numerous variables including demographic characteristics like age, region, level of education or level of income- to ensure the data is statistically significant to the national profile.

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What Our Clients Say

“Within a tight deadline, WillFran Consulting succeeded in putting together 66 relevant judgments of High Courts and Courts of Appeal in 14 locations including Akure, Lagos, and Enugu. We were highly impressed with their professionalism, response, and deliverables!”

IHRDA

IHRDA

INGO

“After the staff retreat we executed our ideas of a STEM program and a book club. WFC’s Q and A method helped our team understand each other better, giving us a clearer picture of or objectives, strategies, and projects.”

Premier Hub

Premier Hub

Innovation Hub

“I was very satisfied with the research skills training. Thank you very much for the business appraisal and teachings. I really appreciate it!”

Grace Oliver

Grace Oliver

Entrepreneur

“PUASL usually comes up with thought provoking themes that add so much value to the attendees. This is a fact we can attest to, as members of our community who have attended the virtual sessions via their Instagram LIVE events. We can vouch for the insights and improvements that have come our way by reason of the event. We cannot wait to create more magic!”

The Nest Hub

The Nest Hub

Innovation Hub