At the heart of what we do is market research and social research via online surveys in Nigeria. We combine advanced survey sampling with fast processing data analytics to provide the most accurate data on consumer insights- as well as gain knowledge about the social world through research.
Our innovative data-driven approach to opinion polls relies on targeted sampling method to ensure the respondents are a regionally representative sample. Here we focus on the quality of the sample rather than the quantity. So whether you want a nationwide sample or a specific sub-set, you will get the most accurate and reliable data.
Once the responses from a survey are gathered, our data analytics team clean the data and use statistical tools to transform complex information into simple analysis. The results are weighted using numerous variables including demographic characteristics like age, region, level of education or level of income- to ensure the data is statistically significant to the national profile.